Tommee Tippee has been voted a Superbrand!

Cramlington-based Tommee Tippee, the long-established baby accessories brand, was today announced as one of the UK’s leading brands in the 2009/10 Superbrands list.

The brand’s success follows an independent selection process which tapped into the views of over 2,100 British consumers. It is the first time Tommee Tippee has been included in the list.

The annual Superbrands survey, now in its 11th year, has become a key barometer on the strength of brands across a wide variety of sectors. The selection process was independently administered by The Centre for Brand Analysis (TCBA) on behalf of the Superbrands organisation.

Stephen Cheliotis, Chief Executive of The Centre for Brand Analysis said, “In an economic downturn, possession of a powerful, well-regarded brand is more important than ever and provides the brand owner with significant advantages over weaker branded rivals.

‘As such, the annual Superbrands’ ranking is not just an interesting and thought- provoking league table but an indication of the potency of each underlying business. Brands that stimulate desire and drive volume and margin growth are essential in an ever competitive and difficult market place.

Each brand awarded Superbrand status can not only celebrate its success in creating a positive image but be more confident about the brand’s potential in the future.”

As a Superbrand Tommee Tippee has been recognised by the British public as representing quality, reliability and distinction.

A spokesman for Tommee Tippee said: ’This award is highly prized. We have been at the forefront of baby care for half a century, with millions of parents using and trusting our products over the years.

‘We are the UK’s leading brand of baby accessories and in recent years have been largely credited with revolutionising the way mothers feed their babies with our award-winning Closer to Nature range. This makes it easier for mothers to combine breast and bottle feeding, allowing mothers to breastfeed for longer when they may otherwise have given up.’