Global Marketing Director appointed

May 2023

We are thrilled to announce that Anna Howes has joined our Executive team at Mayborn Group as our new Global Marketing Director, reporting to Chief Executive Officer Steve Parkin.

Anna, 37, is mum to 2 year old Gene and has had a dynamic career to date with extensive regional and international experience in fashion brands and has led significant transformation and growth in every role she has held, thanks to her fearless and dynamic outlook.

In her early career she spent 8 years at Sweaty Betty, working her way up from joining as a new graduate to Head of Brand and Marketing, and was responsible for a significant brand turnaround and growth as Sweaty Betty shifted from a chain of London shops selling female activewear to becoming a powerful global brand that worked to empower all women.

Anna then moved to $1.8bn global lifestyle brand UGG, initially leading the Marketing and Communications Function for the EMEA region and then she moved to UGG’s HQ in California as Global Brand Communications Director, overseeing significant global brand growth and initiating a new purpose driven and consumer-centric approach to UGG’s brand story-telling, whilst defining and leading a new ESG strategy for the organisation.  It was in America that Anna had her son Gene, so has first hand experience as a consumer in America!

After starting a family in California, the time came to move back to the UK and Anna joined a British icon fashion brand, Barbour, moving to the North East to be based at its HQ.  The Barbour brand has transformed itself in recent years and under Anna the brand has shifted to a new consumer-first, digital-first strategy with a heavy emphasis on purpose and ESG enabling it to attract a younger consumer and enjoy significant increased reach. Focusing on premium, core and younger audiences through aligned story-telling across content and channels has enabled significant and rapid growth globally. In this role in particular, Anna has demonstrated strong technical marketing & e-comm experience with effective deployment of marketing strategies across key customers and geographies to drive commercial success.

We're excited to have Anna on board and see what plans she has for the Tommee Tippee brand in the coming months.