Tommee Tippee partners with the MMHA

May 2023

Tommee Tippee, the globally recognised brand owned by Mayborn Group is delighted to announce a new partnership with the Maternal Mental Health Alliance (MMHA). Over the next two years, we will work together to shine a light on perinatal mental health and reach more families with education, tools, spaces, and support during this significant period in their lives.


This partnership is a first for the MMHA and through this partnership, Tommee Tippee and the MMHA will help new and soon-to-be parents understand how common it is to experience perinatal mental health problems and offer guidance to those in the midst of it so that they feel less alone. We want to show that – with the proper support – it is possible to thrive.

To effectively raise awareness of maternal mental health, Tommee Tippee needs an established platform in a space that can offer the correct kind of support to those in need, which is what the MMHA can do. As well as highlighting the realities for this generation of parents and their children, it’s important that we also inspire hopeful narratives about perinatal mental health and recovery.

We want to help new and soon-to-be parents feel seen, heard, and understood. We know that not all women receive the support they need for their perinatal mental health, in large part due to fear of judgement and feeling like a burden. Together, the Tommee Tippee and the MMHA have a significant opportunity to reach more women and families, normalise mental health challenges during this extraordinary time of life and offer clinically sound guidance.

We can encourage families to seek the support they need from trusted clinicians and signpost to reputable, safe peer support organisations.

The partnership is not just about raising awareness but also taking action and creating lasting change.

For more than a decade, the MMHA has campaigned for every woman, baby, and family to have access to the right care at the right time and place. We have seen fantastic progress, but families in large areas of the UK are still unable to get support when they need it. So together with Tommee Tippee, the MMHA can receive support to push for perinatal mental health service improvements until every family receives the mental health care they need.

Laura Seebohm, CEO of the MMHA, says:

“We are so excited to enter into this partnership with Tommee Tippee. Over the last few years, we have seen a concerning increase in perinatal mental health problems and challenges facing families. Working alongside Tommee Tippee provides us with a fantastic opportunity to raise awareness, tackle these challenges head-on and encourage important open conversations. We look forward to working together to make a meaningful difference in the lives of parents, now and in the future.”

Steve Parkin, Chief Executive Officer at Mayborn Group, says:

“We are in the privileged position of talking to parents every day and so we hear first-hand just how challenging becoming a parent can be. By partnering with the MMHA we believe that together we can improve awareness, understanding and recognition of perinatal mental health issues to meaningfully benefit families across the UK. We are excited by the opportunities and the impact we think this partnership can have over the coming months and years as part of our Tommee Tippee Brighter Futures programme.”

Read more about the partnership on